Abstract: This paper first introduces the meaning of microblog, and bases on microblog inherent characteristics and application function, combines with Sina microblog and microblog platform etc enterprise marketing case using microblog, analyses the microblog matrix marketing, micro-synchronization marketing, micro-brand marketing and micro-PR marketing four kinds of marketing model, and finally from the perspective of enterprise marketing personnel, it puts forward the microblog marketing problems requiring attention and suggestions.

Key words: microblog, marketing model, enterprise marketing